Performance:  We strive to design and develop extremely robust products that perform their function with broad tolerance capabilities.  Our products avoid extraneous flashy features or complex installation requirements.  They install simply and perform their function eloquently without further attention.

Reliability:   Fault tolerance is a major design criterion for all Hot Juice Electric products.  The automotive environment is extremely varied in temperature, moisture, shock, vibration and voltage / current variations, so we design our products to be fault tolerant of these extreme conditions.  Our products employ protection and backup circuitry beyond general practical practice - and we are very proud of that. 

A core principle of Hot Juice Electric is one-time sales.  We will not engage in "planned obsolesce" marketing.  In today's world, that is not considered a good business plan, but that is what we are about.  We never intend to get "big".  We want repeat business only from new projects, never - ever due to a worn-out Hot Juice Electric product. 

"Our products are designed with the attitude that a Hot Juice Electric product has failed prematurely if it is not still functional after the archaeological dig."

The current Hot Juice Electric design project is the "Chassis Juicer" (DC-DC converter).  You can check the progress here.  Also check out Ken's Blog.  Additionally, if you have any questions or suggestions, please let us know!