Performance:  We strive to design and develop extremely robust products that perform their function with broad tolerance capabilities.  Our products avoid extraneous flashy features or complex installation requirements.  They install simply and perform their function eloquently without further attention.

Reliability:   Fault tolerance is a major design criterion for all Hot Juice Electric products.  The automotive environment is extremely varied in temperature, moisture, shock, vibration and voltage / current variations, so we design our products to be fault tolerant of these extreme conditions.  Our products employ protection and backup circuitry beyond general practical practice - and we are very proud of that. 

A core principle of Hot Juice Electric is one-time sales.  We will not engage in "planned obsolesce" marketing.  In today's world, that is not considered a good business plan, but that is what we are about.  We never intend to get "big".  We want repeat business only from new projects, never - ever due to a worn-out Hot Juice Electric product. 

"Our products are designed with the attitude that a Hot Juice Electric product has failed prematurely if it is not still functional after the archaeological dig."

Hot Juice Electric, LLC was originally created to produce two products, in particular:  The "Chassis Juicer" (DC-DC converter) and the "Motor Juicer" (motor controller).  These two products are still in the development stage.  The progress of these products was put on hold due to the attention required by our first product to market, the BEQ1.    We certainly appreciate the success of the BEQ1, however, we now feel compelled to re-direct our attention back to the products that Hot Juice Electric was created for.

Be sure to visit often for updates on the progress of Hot Juice Electric products!  Also, check Ken's blog for what's happening at Hot Juice Electric.